Modern Graphic Design Trends: Creating Timeless Print Collateral

Every entrepreneur, when ordering advertising printing, wants to achieve two goals:

• make the brand recognizable;
• as a result, to increase sales, and not with a one-time surge, but by forming a loyal audience of regular customers, and increasing it.

To be recognizable, you need to think carefully about the company's identity: corporate colors, a logo, a short but bright slogan.

It would seem that if the main thing is originality and the ability to "stand out from the crowd", then why follow design trends? If everyone follows these trends, will everything become monotonous? Actually no.

Design trends provide the richest choice of variations, but help to choose a direction. Popular design solutions fall into the trends, which show what people can be most interested in right now.

Therefore, we sincerely recommend that you read about it, analyze some advertising tricks that have attracted your attention, and perhaps start using them for your business.

Neutral and calm shades

When the stress level is very high, people want natural and pastel shades in creating a design. Bright, flashy pictures repel rather than attract, and a nude color palette calms and inspires trust. Plus gentle shades - they go together perfectly and you will save time choosing successful combinations. We recommend paying special attention to pastel green and blue shades. 2023 will preserve the eco-trend.

Flat illustrations

To quickly visualize this, think of Japanese paintings. They are characterized by clear contours, flat contrasting colors. A feature of Japanese fine art is the focus on one subject, which is very well suited for advertising printing.

Transparent textures

Glass design has been popular for a long time and does not reduce its demand. Transparent textures simplify visualization and allow you to implement various advertising ideas.

In 2023, the "glass effect" will be used with a 3D effect, in the design of icons, elements and even text.

Interesting fonts

Thanks to programs for creating fonts, anyone can come up with original writing.

You can change the letters, replacing them with symbols, taking into account the specifics of your business. For example, inserting cookies instead of "o" for bakery or sweet shop. Do not be afraid to choose unusual options, but it is important: no matter how interesting the font is, it is necessary that it remains readable.

Vintage minimalism

"It used to be better" is a phrase that annoys many and a phrase that many use. At the same time, many are fascinated by the past, in which they did not even live. And this can be understood. For many, vintage is associated with quality - with hand-made, when every detail is perfect.

Vintage minimalism combines the best, removes unnecessary elements and leaves the essentials. The result is a clean, sophisticated design "out of time". If you order the printing of magazines and catalogs or a new website design, we recommend that you pay attention to this trend.

Printing with foil

One of the biggest graphic design trends of 2023 is foil printing. While gradients are making a comeback, with foil you can add luxury and style to your printed materials. Foil printing will help emphasize class and sophistication if you use classic silver or gold. And you can create a futuristic design using colored foil.

High-quality and interesting photos

Photography is an important part of online and offline design. It's important to use photos that match the message you're trying to convey. In the past, and still today, many people use stock photos, blank and faceless. But now more and more designers recommend using only original real photos. At the same time, not only product photos, but also images of people, nature and other things that can cause emotions.

This trend promises to be active for a very long time, as more and more young people intuitively learn to distinguish a stock fake photo from today and choose an honest entrepreneur with their audience.

Dnipro Printing Housethe count offers designer services when ordering printed products. By ordering from us, you can get 2 in 1 - both high-quality printing and competent design of advertising products.