QR codes have become an integral part of modern advertising and marketing. They allow you to instantly connect offline advertising with online resources, save space on printed products and provide the user with a convenient way to interact with the brand. Below we have collected 7 types of printed products where QR codes work particularly effectively, as well as examples of what can be placed behind a QR link and why it really works.

Why should you use QR codes in printing?

  • Space saving - less text, more design
  • Instant access to information - in one scan
  • Interactivity - engage the user
  • Analytics – you can track conversions
  • The image effect is a modern and technological solution
  • Versatility - works on any type of media

1. Postcards

Where used: stores, events, presentations, mailings

What is posted by QR code:

  • Link to the site or landing page
  • Online registration for the event
  • Discount promo code
  • Video review of the product

Advantages: allows you to shorten the text on the postcard, take the client immediately to the action page - purchase, record or register.

2. Booklets

Where used: exhibitions, service presentations, commercial offers

What is placed:

  • Catalog of goods
  • Price in PDF
  • Online calculator
  • Video presentation of the company

Advantages: A QR code turns a static booklet into an interactive tool that allows you to get additional information without overloading the text.

3. Business cards

Where used: business meetings, conferences, exhibitions

What is placed:

  • Digital business card (vCard)
  • Links to social networks, website
  • Portfolios or cases
  • Online registration

Advantages: it is convenient to store a contact without manual input plus more information - outside the small card.

4. Packaging

Where used: retail, delivery, premium brands

What is placed:

  • Instructions for use
  • Quality certificates
  • Video review or recipe
  • Collection of feedback or warranty registration

Advantages: packaging becomes not just a wrapper, but a channel of communication between the brand and the customer.

Print Materials with QR Codes: Where They Work Best

5. Posters

Where used: outdoor advertising, posters, interior banners

What is placed:

  • Buying tickets online
  • Geolocation of the event
  • Additional content (video, music, trailer)
  • Link to the promotion page

Advantages: Even a casual passer-by can instantly get more information without much effort.

6. Flyers

Where they are used: mass events, street promotions, advertising near the entrance

What is placed:

  • Link to Instagram or Telegram
  • Coupons and bonuses
  • Travel card
  • Customer reviews

Advantages: printing of flyers with the code increases engagement and allows you to track the effectiveness of the distribution of flyers through transitions.

7. Menu

Where used: cafes, restaurants, coffee shops, catering

What is placed:

  • Full online menu
  • Information on ingredients
  • The possibility of ordering through the website
  • Loyalty system

Advantages: convenient, hygienic and modern. It is especially relevant after the pandemic and in self-service areas.

Printing with QR codes makes your advertising alive and dynamic. And if you want to order the printing of postcards, booklets, business cards or packaging with a QR code, contact printing house "Dniproearl". Here they will help not only with the seal, but also with competent placement of the QR code so that it really works for the result.